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Maybelline Introduces Lip Treatment

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By: Jamie Matusow

Editor-in-Chief

The best-selling global brand known for enhancing eyes has entered the lip market with Baby Lips Repairing Lip Balm with SPF 20 ($3.99 each), the first line of lip treatment products from Maybelline New York. The moisturizing formula, which Maybelline describes as “breakthrough,” claims to renew lips to their “natural” condition. Lips are reborn, says Maybelline, and softer and smoother in as little as one week. Available in clear and tinted shades, the lineup of six balms comes in vibrant unique pack colors. Natural botanicals have been used to create the high-strength formula that promises deep lip renewal care plus eight hours of hydration.
 
More info: www.maybelline.com

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